How can online video generate more revenue?

Online producers rely on sites such as Youtube to pay them a part of their advertising revenue in order to earn something for their efforts. That amounts to:
1. A revenue share on advertising (very low if it is Youtube!)
2. Which is a percentage of what the site earns for the advertisement - this is, the more the site earns, hopefully the more the producer earns!

In order for online video producers to make good revenues, they need to understand how advertisers decide where to put their advertising money.

Advertisers want to put their money on safe bets - they want to advertise where they expect their potential customers to lurk. Which means that web video producers are already at a disadvantage - web video is perceived to be unpredictable, with unpredictable audience demographics and views. Why would advertisers put their scarce resources on anything other than a sure bet?

Therefore, an online video producer wanting to maximize their returns must:
- work with a site like www.i2TV.tv that maximizes the percentage revenue share (i2TV shares 20% to 33.33% of the revenues).
- Or another site with a similar revenue share percentage (frankly, there aren't that many!)
- Find a venue that has a high CPM (Cost Per thousand iMpressions of video)

The latter point - finding a high CPM - is a tough one, due to point number 2 above - a site that doesn't earn large CPMs is not interesting to online video producers.

That is, unless the site brings something else - for instance, i2TV. i2TV brings you to on to TV - and lets face it, there aren't that many venues for being on TV! It's an exclusive audience.

And what better than if it can offer high CPMs as well as putting you onto Television? That's the promise of i2TV - high CPMs and the exclusivity of TV.

For online video producers, this is a bonanza of sorts - and an answer to the age-old-online-video-question - how can online video producers make more?

The answer is simple - i2TV! Be on TV, and make more while doing it!