Water, water, everywhere and not a drop to drink...
The situation on the Television today, reminds me of that popular saying I used to hear growing up in India, many moons ago. There is so much content out there - my DVR and TV are full of stuff that I don't really want to watch. And when I go to the Television to watch something, the things I want to watch don't seem to be there!
And the pundits are wrong. They have been saying that TV's holy grail is - any content, anywhere, anytime. They are wrong.
Why is this so?
I classify Television content into two types:
- Happening stuff (breaking news, weather, etc.)
- Canned stuff (things someone made for viewing - those that are not happening now)
The Happening stuff is what needs to be watched on typical Broadcast (linear) Television.
The Canned stuff should all be available on-demand.
This is the future - Broadcast and on-demand living together. Not everything everywhere.
Instead, Broadcast allowing viewers to "discover" content, and On-Demand allowing viewers to choose what they want.
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